Which Pre-Sale Improvements Actually Pay in the East Bay
- Mark Lederer
- 09/29/26
What the cost-vs-value data says, what it does not say, and why scope beats room choice.
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Buyer Representation Agreements in California: What to Read Before You Sign
- Mark Lederer
- 09/25/26
Civil Code section 1670.50, the four required terms, and the 90-day cap explained.
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How to Choose a Listing Agent in the East Bay: 7 Questions That Matter
- Mark Lederer
- 09/23/26
Seven questions worth asking, with the reasoning behind each. Useful even if you hire someone else.
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What a Wraparound Advisory Team Actually Does When You Sell
- Mark Lederer
- 09/20/26
Six categories of licensed specialist, coordinated at set points, and no referral fees.
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Capital Gains on a Bay Area Home Sale: Why $500,000 Doesn't Go Far
- Mark Lederer
- 09/18/26
The federal exclusion is $250,000 single and $500,000 married. Against this median, that is thin.
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The Highest Offer Isn't Always the Best One. Here's How We Compare Them.
- Mark Lederer
- 09/13/26
Price is one term of several. These are the others, and why the highest number often loses.
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Why We Don't Accept Referral Fees — and What That Saves You
- Mark Lederer
- 09/6/26
Most of the professionals an agent introduces you to pay to be introduced. We take none of it.
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What a 2.5% Listing Commission Actually Buys in the East Bay
- Mark Lederer
- 09/4/26
Commissions are not set by law. Here is what the listing side produces, and what it costs.
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